“You can only get beyond the surface by working with the surface.
I have great faith in surfaces. A good one is full of clues.”
— Richard Avedon, 1970
WELCOME TO MY SPACE
I’m excited to share a glimpse into my world, my philosophy, and the work that truly inspires me. At the heart of my photography is a deep appreciation for people; they are my central focus and the essence of every story I tell.
After spending 15 years immersed in high fashion, where the human element was paramount in my role, I’ve carried that passion forward to create timeless portraits that are both meaningful, liberating, playful and timeless. They carry the genes of times.
In my lens, anyone can become a hero. I specialize in personal portrait sessions that celebrate individuality, along with creative direction and fashion shoots designed to elevate brands. Creating a narrative and emotional engagement stays a key focus.
With my extensive background in fashion retail, I have a keen understanding of how to craft engaging and inspiring brand strategies through the power of visual communication. I strive to put the hero at the center of every story.
"A photograph always has a history. It denotes a time and place, and is able to halt life, if only for a second"
GIFT IT
WITH LOVE
Gift the enchantment of self-discovery through the lens of Urmanova imagery. Present your loved ones with a unique experience, a gift certificate that unlocks a journey into capturing their essence, transforming fleeting moments into eternal art. It's more than a photo session; it's a passage to immortalizing their inner world, a treasure beyond time.
"POWER OF SEEING"
My first Solo Exhibition “Power of Seeing” took place in iconic space of ME Dubai designed by Zaha Hadid from February 7th to April 15th, 2024.
Show featured nearly 100 of my works. Rational attempt to explain what i see in people, their profound beauty, their presence and celebration of diversity of feelings and emotions.
I do leave all social statuses, roles, judgements out of my lens and see into the essence. How can one ‘see’ into the essence? It is by giving that ‘’feeling of being seen’ when one desires to open up.
Show consisted of 4 points of contemplation. "Perpetual beauty" , ‘Architecture of a soul’, “Intricate Act of being Art”, “Life as is” united by one main philosophy of “Power of Seeing”: seeing of what is far beyond your eyes. Love letter to the human soul that lives through its experience in a modern era of a big city staying true to perpetual values.
WORKS YOU CAN BUY FROM THE EXHIBITION
MEDIA
19 FEBRUARY, 2024
“Power of Seeing” Photo Exhibition by Portrait Artist Natalya Urmanova at ME Dubai
As part of the ongoing commitment to merging fashion, architecture, and artistry in the region’s vibrant arts ecosystem, ME Dubai Hotel is set to debut portrait artist Natalya Urmanova’s extensive collection starting on February 7th, 2024.
22 FEBRUARY, 2024
Near Far Magazine
Step Inside ME Dubai Hotel’s Striking New Natalya Urmanova Photography Exhibition
As the only hotel to be designed, inside and out, by the late great Zaha Hadid, ME Dubai is one of the city’s most visually impressive hotels – wowing visitors time and time again with its gleaming, all-white futuristic lobby, space-age furniture and jaw-dropping suites – designed by the Dame herself before her passing.
23 FEBRUARY, 2024
BURO247
Buro’s Weekend Playbook: 5 Exciting Things To Do in Dubai This Weekend
Embark on a journey of artistic exploration at ME Dubai Hotel as they proudly present Natalya Urmanova‘s ‘Power of Seeing’ exhibition. Delve into Urmanova’s world of black-and-white portraiture, where each frame narrates a unique story of human emotion and connection.
The magic of the unknown is the only constant in our lives. When two artists—Elvira Iurova, a jewelry creator, and me, Natalya Urmanova, a portraitist—came together, no one could have predicted that their friendship would become a foundation for self-exploration and life-changing realizations, leading to the creation of this joint exhibition today.
The heroes of my portraits are not just documented; they are offered a chance to see something that may even contradict their own self-image. Like in alchemy, chemical process can bring to life a precious element, these portraits can awaken a dormant power and offer an expanded self-vision, revealing the profound beauty that we tend to overlook.
"WHAT'S BROUGHT TO LIFE?"
