
“You can only get beyond the surface by working with the surface.
I have great faith in surfaces. A good one is full of clues.”
— Richard Avedon, 1970
WELCOME TO MY SPACE
I’m excited to share a glimpse into my world, my philosophy, and the work that truly inspires me. At the heart of my photography is a deep appreciation for people; they are my central focus and the essence of every story I tell.
After spending 15 years immersed in high fashion, where the human element was paramount in my role, I’ve carried that passion forward to create timeless portraits that are both meaningful, liberating, playful and timeless. They carry the genes of times.
In my lens, anyone can become a hero. I specialize in personal portrait sessions that celebrate individuality, along with creative direction and fashion shoots designed to elevate brands. Creating a narrative and emotional engagement stays a key focus.
With my extensive background in fashion retail, I have a keen understanding of how to craft engaging and inspiring brand strategies through the power of visual communication. I strive to put the hero at the center of every story.


"A photograph always has a history. It denotes a time and place, and is able to halt life, if only for a second"
GIFT IT
WITH LOVE
Gift the enchantment of self-discovery through the lens of Urmanova imagery. Present your loved ones with a unique experience, a gift certificate that unlocks a journey into capturing their essence, transforming fleeting moments into eternal art. It's more than a photo session; it's a passage to immortalizing their inner world, a treasure beyond time.


"POWER OF SEEING"
My first Solo Exhibition “Power of Seeing” took place in iconic space of ME Dubai designed by Zaha Hadid from February 7th to April 15th, 2024.
Show featured nearly 100 of my works. Rational attempt to explain what i see in people, their profound beauty, their presence and celebration of diversity of feelings and emotions.
I do leave all social statuses, roles, judgements out of my lens and see into the essence. How can one ‘see’ into the essence? It is by giving that ‘’feeling of being seen’ when one desires to open up.
Show consisted of 4 points of contemplation. "Perpetual beauty" , ‘Architecture of a soul’, “Intricate Act of being Art”, “Life as is” united by one main philosophy of “Power of Seeing”: seeing of what is far beyond your eyes. Love letter to the human soul that lives through its experience in a modern era of a big city staying true to perpetual values.
WORKS YOU CAN BUY FROM THE EXHIBITION
MEDIA
21 FEBRUARY, 2025
BURO247
Buro’s Weekend Playbook: 5 Exciting Things To Do in Dubai This Weekend
This weekend, head to ME by Meliá Dubai for the What’s Brought to Life exhibition, a unique showcase of art and self-expression. Created by artist Natalya Urmanova and jewelry designer Elvira Iurova, this exhibition explores identity, strength, and transformation. Urmanova’s portraits reveal more profound layers of emotion, while Iurova’s jewelry tells stories of empowerment through carefully crafted pieces.
12 FEBRUARY, 2025
BIZPRENEUR Middle East
ME by Meliá Dubai Transforms into a Living Canvas with Groundbreaking Art Collaboration
At the heart of this exhibition lies an extraordinary creative collaboration, one born from an unexpected friendship between two artists with distinct yet complementary visions.
19 FEBRUARY, 2024
“Power of Seeing” Photo Exhibition by Portrait Artist Natalya Urmanova at ME Dubai
As part of the ongoing commitment to merging fashion, architecture, and artistry in the region’s vibrant arts ecosystem, ME Dubai Hotel is set to debut portrait artist Natalya Urmanova’s extensive collection starting on February 7th, 2024.
The magic of the unknown is the only constant in our lives. When two artists—Elvira Iurova, a jewelry creator, and me, Natalya Urmanova, a portraitist—came together, no one could have predicted that their friendship would become a foundation for self-exploration and life-changing realizations, leading to the creation of this joint exhibition today.

The heroes of my portraits are not just documented; they are offered a chance to see something that may even contradict their own self-image. Like in alchemy, chemical process can bring to life a precious element, these portraits can awaken a dormant power and offer an expanded self-vision, revealing the profound beauty that we tend to overlook.
"WHAT'S BROUGHT TO LIFE?"

